We run Meta ads for authors who sell direct from their own store. Same book, same reader, several times the contribution per copy, and the customer stays yours.
Authors and presses are all we do. Every campaign we have built was for a book and the reader who buys one.
Creative, copy, storefront, retargeting, and shipping handled together instead of split across four vendors.
Meta rewrote how delivery works. We build for how it actually behaves now, not the playbook that worked three years ago.
Figures across all accounts managed to date
Running ads into a store that is not built to convert wastes money. Building a store nobody is driving traffic to wastes time. Pick the one that describes you today.
You have a storefront, you are spending on Meta, and the account has plateaued, gotten expensive, or never really scaled past the first winner.
Your books sell through retail and you keep a fraction of it. You want your own channel but you do not have the store, the pages, the fulfillment, or the creative to run it.
The honest comparison between running it yourself, hiring a general agency, and working with a team that only does this.
| Running it yourself | General ad agency | Jeanty Digital | |
|---|---|---|---|
| Category knowledge | You know the book. Media buying is the part you are guessing at. | They know ads. They have never sold a book. | Both. Books are the only category we buy in. |
| Creative supply | A few ads that run until they stop working | One batch at kickoff, refreshed when performance drops | New creative produced on a schedule, so there is always a next test ready |
| Where the message comes from | The back cover copy | A writer who has not read the book | Your readers' own words, pulled from real reviews and messages |
| Platform changes | You find out when results drop | Adjusted a quarter or two late | Tracked and built for, because it is our full time job |
| How success is judged | Whatever the dashboard says today | The best looking campaign in the report | Total revenue against total spend, the number your bank agrees with |
| Where the traffic lands | Amazon, where the customer belongs to Amazon | A rented funnel page bolted onto your store | Your own store, built native, so the data and the buyer stay yours |
| After the sale | Hope they find the next book | Not their department | Fulfillment, backlist, and repeat purchase handled with you |
A live client account, anonymized. Gold is covered, faded gold is thin, dark is a reader nobody in the account is talking to yet. Clients see their own version of this every week. The framework behind it stays in house.
What clients actually come to us for, and what we are on the hook to deliver.
For most authors the problem is not the book, it is that nothing they have run has converted. We find the message and the reader that do, then put budget behind it.
Revenue that arrives on ordinary Tuesdays instead of only during a launch week or the holidays.
Most accounts stall because there is nothing new to spend on. We keep enough proven angles in play that raising budget does not immediately raise cost.
Bundles, signed editions, journals, and companion products so the same buyer is worth more at checkout.
Pages built for cold readers who have never heard of you, on your own storefront, so traffic you paid for does not leak.
Every sale adds an email you own and a signal that makes the next campaign cheaper. Retail gives you neither.
Backlist, next release, and repeat purchase treated as part of the plan rather than something you hope happens.
Print, pack, and delivery through Harmony Alexa Press, so growth does not become a fulfillment problem.
You talk to the person building and buying, not a coordinator relaying questions to a team you never meet.
Move the sliders toward your own numbers. If you already sell direct, this is why paid traffic works for you. If you do not yet, this is the reason to consider it.
Illustrative model. The marketplace side assumes a 60 percent combined platform and distribution cut, and no ability to bundle or sell anything alongside the book. The add on slider is the extra order value from bundles, signed editions, journals, and courses, counted at 70 percent margin. Bring your royalty statement to the call and we will run your real numbers.
Emotion, identity, and a real reader problem, attached to a physical book worth owning.
Tell us about your book, what you are spending now, and where the sales come from today. If it is a fit we will show you the direct math on your own numbers before anyone mentions a retainer.
We take on a limited number of accounts at a time so every one gets built properly.